Consumer Empowerment

Consumer Empowerment

woman-coffeeOlder adults are the largest consumers of health care and long term services.  This trend will continue to grow as this population sector experiences unprecedented growth over the next 40 years. This sector currently represents over 100 million consumers across the nation.1 Collectively we consumers should be a major force in shaping and informing services and supports as well as caregiving practices.

CCAL has created multiple pathways for consumers “to have their voices be heard”:

  • 1. You can submit your “Personal Story” to be shared with others on our Personal Experiences Blog by emailing .
  • 2. You can visit our Dementia Action Alliance center to learn about our FREE national People’s Movement to make person-centered dementia care and living fully with dementia the only acceptable practices in our country.
  • 3. You can email us at and let us know What Matters Most to YOU and What You’d Like to See on this Website.
  • 1 Including adult children family members, the number of Americans age 50 and over account for 31% of the nearly 311 million total U.S. population – approximately 93 million people.  Statistics are from the U.S. Census Bureau’s “2006-2008 American Community Survey.”

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